Pursue Dreams
Pursue Dreams
PursueDreams.co.uk is a growing UK-based website focusing on competitions, giveaways, and prize promotions. While the domain had modest authority and organic reach, it demonstrated significant potential with a recent 48% boost in organic search traffic. This case study outlines how strategic SEO interventions helped amplify its online visibility and keyword rankings.
PursueDreams.co.uk is a growing UK-based website focusing on competitions, giveaways, and prize promotions. While the domain had modest authority and organic reach, it demonstrated significant potential with a recent 48% boost in organic search traffic. This case study outlines how strategic SEO interventions helped amplify its online visibility and keyword rankings.
PursueDreams.co.uk is a growing UK-based website focusing on competitions, giveaways, and prize promotions. While the domain had modest authority and organic reach, it demonstrated significant potential with a recent 48% boost in organic search traffic. This case study outlines how strategic SEO interventions helped amplify its online visibility and keyword rankings.
Industry
Industry
Competitions and Promotions
Competitions and Promotions
Competitions and Promotions
Service
Service
Liftoff SEO
Liftoff SEO
Liftoff SEO
Tools Used
Tools Used
SEMrush, Google Analytics, Screaming Frog, Google Search Console
SEMrush, Google Analytics, Screaming Frog, Google Search Console
SEMrush, Google Analytics, Screaming Frog, Google Search Console
Completion Timeline
Completion Timeline
On-going
On-going
On-going
How We Started
When we began, PursueDreams.co.uk had no organic sessions, zero paid traffic, and a domain authority score of 0. Backlinks and referring domains were minimal, and there was no visibility in search engine results. The challenge was to go from zero to measurable, sustainable results using an aggressive, data-driven SEO strategy.
Project Process
1. Building the Foundation with a Site Audit
The initial site audit revealed areas requiring immediate attention:
Missing metadata and inconsistent header structures.
Pages without internal links, reducing crawl efficiency.
No structured data, limiting the chances of SERP feature inclusion.
We addressed these issues to ensure the site was optimised for search engine indexing and ranking.
2. Keyword Research & Content Creation
Starting from scratch, we conducted extensive keyword research to identify high-intent, low-competition keywords relevant to the competition niche. Actions included:
Creating optimised landing pages targeting terms like “how to win competitions”.
Publishing blog posts on topics such as “best strategies for entering giveaways”.
Incorporating long-tail keywords to capture untapped traffic opportunities.
3. Backlink Strategy & Authority Building
Recognising the low domain authority, we launched a focused link-building campaign:
Secured backlinks from UK-based niche blogs, directories, and forums.
Utilised guest posts and outreach to establish connections with relevant websites.
Built 45 new quality backlinks, raising the site’s authority and visibility.
4. Tracking Progress & Optimising for Results
Position tracking showed gradual improvements in visibility, reaching 14.16% in six weeks. We monitored keyword positions and adjusted the strategy to prioritise terms with the highest traffic potential.
Key Results
Organic Traffic Growth: Achieved 3.6K organic sessions/month from a baseline of zero, representing a significant milestone for a new site.
Keyword Rankings: Ranked for 2.9K keywords, with 15% reaching the top 10 positions.
Visibility Improvement: Gained 14.16% visibility, increasing opportunities for organic clicks and brand exposure.
Backlink Profile: Added 45 high-quality backlinks, increasing referring domains to 87 and solidifying the site’s authority.
Content Impact: New blog posts and landing pages contributed to 60% of the organic traffic growth.
Conclusion
Starting from zero, PursueDreams.co.uk demonstrated the power of a well-planned and executed SEO strategy. By focusing on technical optimisation, keyword research, and strategic link building, we transformed the site into a growing traffic source with increasing search visibility.
This case study highlights how businesses, even with no prior SEO footprint, can achieve substantial results with a data-driven approach and consistent effort.
How We Started
When we began, PursueDreams.co.uk had no organic sessions, zero paid traffic, and a domain authority score of 0. Backlinks and referring domains were minimal, and there was no visibility in search engine results. The challenge was to go from zero to measurable, sustainable results using an aggressive, data-driven SEO strategy.
Project Process
1. Building the Foundation with a Site Audit
The initial site audit revealed areas requiring immediate attention:
Missing metadata and inconsistent header structures.
Pages without internal links, reducing crawl efficiency.
No structured data, limiting the chances of SERP feature inclusion.
We addressed these issues to ensure the site was optimised for search engine indexing and ranking.
2. Keyword Research & Content Creation
Starting from scratch, we conducted extensive keyword research to identify high-intent, low-competition keywords relevant to the competition niche. Actions included:
Creating optimised landing pages targeting terms like “how to win competitions”.
Publishing blog posts on topics such as “best strategies for entering giveaways”.
Incorporating long-tail keywords to capture untapped traffic opportunities.
3. Backlink Strategy & Authority Building
Recognising the low domain authority, we launched a focused link-building campaign:
Secured backlinks from UK-based niche blogs, directories, and forums.
Utilised guest posts and outreach to establish connections with relevant websites.
Built 45 new quality backlinks, raising the site’s authority and visibility.
4. Tracking Progress & Optimising for Results
Position tracking showed gradual improvements in visibility, reaching 14.16% in six weeks. We monitored keyword positions and adjusted the strategy to prioritise terms with the highest traffic potential.
Key Results
Organic Traffic Growth: Achieved 3.6K organic sessions/month from a baseline of zero, representing a significant milestone for a new site.
Keyword Rankings: Ranked for 2.9K keywords, with 15% reaching the top 10 positions.
Visibility Improvement: Gained 14.16% visibility, increasing opportunities for organic clicks and brand exposure.
Backlink Profile: Added 45 high-quality backlinks, increasing referring domains to 87 and solidifying the site’s authority.
Content Impact: New blog posts and landing pages contributed to 60% of the organic traffic growth.
Conclusion
Starting from zero, PursueDreams.co.uk demonstrated the power of a well-planned and executed SEO strategy. By focusing on technical optimisation, keyword research, and strategic link building, we transformed the site into a growing traffic source with increasing search visibility.
This case study highlights how businesses, even with no prior SEO footprint, can achieve substantial results with a data-driven approach and consistent effort.
How We Started
When we began, PursueDreams.co.uk had no organic sessions, zero paid traffic, and a domain authority score of 0. Backlinks and referring domains were minimal, and there was no visibility in search engine results. The challenge was to go from zero to measurable, sustainable results using an aggressive, data-driven SEO strategy.
Project Process
1. Building the Foundation with a Site Audit
The initial site audit revealed areas requiring immediate attention:
Missing metadata and inconsistent header structures.
Pages without internal links, reducing crawl efficiency.
No structured data, limiting the chances of SERP feature inclusion.
We addressed these issues to ensure the site was optimised for search engine indexing and ranking.
2. Keyword Research & Content Creation
Starting from scratch, we conducted extensive keyword research to identify high-intent, low-competition keywords relevant to the competition niche. Actions included:
Creating optimised landing pages targeting terms like “how to win competitions”.
Publishing blog posts on topics such as “best strategies for entering giveaways”.
Incorporating long-tail keywords to capture untapped traffic opportunities.
3. Backlink Strategy & Authority Building
Recognising the low domain authority, we launched a focused link-building campaign:
Secured backlinks from UK-based niche blogs, directories, and forums.
Utilised guest posts and outreach to establish connections with relevant websites.
Built 45 new quality backlinks, raising the site’s authority and visibility.
4. Tracking Progress & Optimising for Results
Position tracking showed gradual improvements in visibility, reaching 14.16% in six weeks. We monitored keyword positions and adjusted the strategy to prioritise terms with the highest traffic potential.
Key Results
Organic Traffic Growth: Achieved 3.6K organic sessions/month from a baseline of zero, representing a significant milestone for a new site.
Keyword Rankings: Ranked for 2.9K keywords, with 15% reaching the top 10 positions.
Visibility Improvement: Gained 14.16% visibility, increasing opportunities for organic clicks and brand exposure.
Backlink Profile: Added 45 high-quality backlinks, increasing referring domains to 87 and solidifying the site’s authority.
Content Impact: New blog posts and landing pages contributed to 60% of the organic traffic growth.
Conclusion
Starting from zero, PursueDreams.co.uk demonstrated the power of a well-planned and executed SEO strategy. By focusing on technical optimisation, keyword research, and strategic link building, we transformed the site into a growing traffic source with increasing search visibility.
This case study highlights how businesses, even with no prior SEO footprint, can achieve substantial results with a data-driven approach and consistent effort.